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EDDM Cost and ROI Calculator

See the full cost of an Every Door Direct Mail campaign and how many jobs it takes to break even. USPS postage is $0.260 per piece as of July 12, 2026.

1. Your mailing

How many pieces? 10,000

1,00025,00050,000

Piece size

Postage is the same for every size. Larger pieces only cost more to print.

Paper

Postage

Include design (offer, copy, and artwork, $495 one time) Include mail prep (bundling, USPS paperwork, and drop-off)

2. Your numbers

Results update as you type.

Expected response rate 1.00%

0.05%1.5%3%

The share of homes that contact you. We plan at 0.5% to 1%.

Average job price

Profit margin

What you keep after labor and materials.

Close rate

Of the people who call, how many hire you?

Customer lifetime value

1x is the most conservative.

Total campaign cost

Cost

Printing: $0
USPS postage: $0
Mail prep and drop-off: $0
Design one time: $0
Cost per piece: $0.000

Projected return

Responses: 0
Jobs booked: 0
Cost per response: $0
Cost per booked job: $0
Revenue: $0
Net profitafter campaign cost: $0

Break-even response rate 0.00%

Get an Exact Quote

Plan for different outcomes

The same mailing at
four response rates.

If it only pays off in the best case, reconsider the plan.

Scenario	Response rate	Responses	Jobs	Revenue	Net profit	ROI

Volume pricing

Cost per piece
at every quantity.

Printing gets cheaper with volume. Postage stays the same.

Quantity	Est. routes	Print per piece	Postage per piece	Total per piece	Total

Uses the size, paper, and options selected above. Routes assume about 450 homes each.

Good to know

Estimates, not guarantees.

These results come from the numbers you enter. The biggest factor in real results is the offer on the piece, and no calculator can measure that.

Net profit and break-even use your profit margin, not the full job price. Enter the margin you actually earn. A higher number makes every result look better than it is.

Want an exact quote?

Send your ZIP codes. We reply with exact route counts and a firm price.

Your name

Please enter your name.

Business name

Please enter your business name.

Please enter a valid email address.

Phone

Please enter a phone number.

Target ZIP codes (where you want work)

Please enter at least one ZIP code.

Average job value

I agree to be contacted about my area plan by phone, text, or email. I can opt out at any time. See the privacy policy.

Please check the box so we can reply.

Free and no obligation. Most plans are sent within one business day.

Questions

Common questions

Is the postage rate current?

Yes. The calculator uses the EDDM Retail rate of $0.260 per piece, effective July 12, 2026. It is the same for every EDDM size up to 3.3 ounces.

What response rate should I use?

We plan neighborhood mail at 0.5% to 1%, which is 5 to 10 responses per 1,000 homes. Higher numbers you may see published often come from mailing past customers.

What is a break-even response rate?

The share of homes that need to respond for the mailing to pay for itself. If it is well under 1%, the plan has room for error. If it is over 2%, change the offer, the area, or the piece before you mail.

Can I mail part of a route?

No. EDDM delivers to every address on a route. The calculator estimates routes at about 450 homes each, and we confirm exact counts from USPS before you order.

Free area plan

Next, see who lives in your area.

Look up households, income, and home ownership for any ZIP code.

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