EDDM Direct Mail
Every mailbox on the route.
Under 50 cents a home.
No mailing list to buy. You choose the neighborhoods, and every home on those mail routes gets your offer. We handle design, printing, USPS paperwork, and drop-off.
What it takes to break even
A mailing to 5,000 homes costs about $2,360 with everything included. On a $450 job with $225 in profit, 11 booked jobs cover it. The calculator runs this with your own numbers.
EDDM has the lowest cost per home of any way to reach a full neighborhood. The tradeoff is that every home on a route gets the piece, so it works best when most homes nearby could hire you.
Is it a fit?
When it pays off,
and when it will not.
A good fit if
- Your average job is $150 or moreOne booked job covers a real share of the mailing.
- Most homes nearby could use youMailing a whole route only makes sense when most homes are potential customers.
- Someone answers the phoneA missed call is a lost job you already paid for.
Not a fit if
- Only a small group can buyA targeted mailing list will cost less per customer.
- You need calls this weekDesign, printing, and delivery take about three weeks.
Process
How we run it.
Pick the routes
We pull USPS route data for your ZIP codes and map the routes that fit your service area.
Write the offer
One service and a reason to call now. You approve the proof.
Print and prepare
Full color on both sides, bundled and labeled to USPS requirements.
Mail and track
We deliver to the right post office. A tracked number shows every call it produces.
Questions
Common questions
How much does EDDM cost?
USPS postage is $0.260 per piece. With printing, prep, and design included, a mailing to 5,000 to 10,000 homes costs about 39 to 47 cents per home. The calculator shows your exact number.
What response rate should I expect?
We plan campaigns around 0.5% to 1%, which is 5 to 10 responses per 1,000 homes. Higher numbers you may see published often come from mailing past customers, not whole neighborhoods.
Why mail the same area more than once?
People are more likely to call a name they have seen before. Plan on at least three mailings to the same area before judging results.
Works well with
Pair it with another channel.
Free area plan
Find out what your area is worth.
Send your ZIP codes and the service you want to sell. We send back route counts, household data, a recommended plan, a firm price, and how many jobs it takes to break even.
Free and no obligation. Most plans are sent within one business day.