Meta Ads
Keep your name in front of
the homes you mailed.
Facebook and Instagram ads shown to the same neighborhoods your mail reaches. While the flyer is still on the counter, your ad reminds them to call.
How to judge these ads
People on Facebook are not shopping for a contractor. That is why these ads work best alongside mail, as a reminder, rather than on their own. Judge them by whether the whole campaign books more jobs.
Real photos and short videos from your jobs outperform stock images, which look like ads and get scrolled past.
Is it a fit?
When it pays off,
and when it will not.
A good fit if
- You are mailing the same areaThe ads reinforce the mail.
- You can take photos and videoBefore and after shots work especially well.
- Your work is visualLandscaping, roofing, remodeling, detailing, and cleaning.
Not a fit if
- You want ads to work on their ownSearch ads are a better fit for that.
- You have no photos or videoThe ads need real material from your business.
Process
How we run it.
Match the audience
We target the same neighborhoods your mail reaches.
Build ads from your work
You send photos and video. We edit them and write the ads.
Test offers
We run a few versions and move the budget to the one that performs.
Follow up with visitors
People who visit your page from the flyer see your ads again.
Questions
Common questions
Do Facebook ads work for local service businesses?
They work best as a reminder alongside mail. On their own they usually bring in fewer leads than search ads.
What do I need to provide?
Photos and short phone videos from your jobs. We handle editing, writing, and setup.
What should I budget?
We size the budget to the number of homes in your campaign and recommend it before you commit.
Works well with
Pair it with another channel.
Free area plan
Find out what your area is worth.
Send your ZIP codes and the service you want to sell. We send back route counts, household data, a recommended plan, a firm price, and how many jobs it takes to break even.
Free and no obligation. Most plans are sent within one business day.