AreaTakeover
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Guides

Guides for local
business owners.

Real costs, realistic benchmarks, and how to measure your return. No email required.

Cost Per Booked Job Header image for Cost Per Booked Job.
ROI

Cost Per Booked Job

The one marketing number that tells you whether a campaign made money.

2 min read
What EDDM Costs Header image for What EDDM Costs.
Costs

What EDDM Costs

Every line on the bill, including the ones most quotes leave out.

2 min read
Mail Response Rates Header image for Mail Response Rates.
Benchmarks

Mail Response Rates

What to expect from neighborhood mail, and the one rate that matters.

2 min read
EDDM vs. Door Hangers Header image for EDDM vs. Door Hangers.
Comparison

EDDM vs. Door Hangers

How the two compare on cost, targeting, and reach, and when to use each.

2 min read

Free tools

Or run the numbers
for your business.

EDDM Calculator

Your mailing cost and break-even.

Area Research

Census data for any ZIP code.

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Tell us about your business and area. We will recommend a plan.

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Free and no obligation. Most plans are sent within one business day.

Free area plan

Find out what your area is worth.

Send your ZIP codes and the service you want to sell. We send back route counts, household data, a recommended plan, a firm price, and how many jobs it takes to break even.

Get My Free Area Plan Run the Numbers First

Free and no obligation. Most plans are sent within one business day.