Comparison
EDDM vs. door hangers:
which should you use?
Both put your offer in front of a household. They differ in cost, targeting, and how people receive them.
2 min read. Updated September 2026.
Side by side
| EDDM | Door hangers | |
|---|---|---|
| Postage | $0.260 per piece | None |
| Targeting | Entire mail routes | Individual streets |
| How it arrives | With the rest of the mail | By itself, on the door |
| Best for | Covering a large area | Streets around recent jobs |
| Gated communities | Delivered | Usually not allowed |
| Proof of delivery | USPS receipt | Map of streets covered |
How people receive them
Mail arrives with bills and catalogs and gets sorted quickly. A door hanger arrives by itself and has to be removed before the door opens, so it is harder to ignore.
Mail wins on reach. The post office delivers thousands of pieces in a day, while hangers go on one door at a time.
When to use each
Use EDDM when
- You want to cover a large areaThousands of homes in a single mailing.
- Homes are spread outWalking rural roads costs too much.
- The area is gatedMail gets delivered. Door hangers usually do not.
Use door hangers when
- You just finished a nearby jobNeighbors can see your work.
- You want specific streetsStorm damage or a single subdivision.
- You want to test an offerA small run is a low-cost way to learn.
Using both
Mail the whole area, then hang door hangers on the streets around each job you book. The mail builds recognition across the neighborhood. The hangers reach the neighbors who can see your work.
Price both for your area
Tell us the streets you want to reach. We will quote mail and door hangers side by side.
Questions
Common questions
Can flyers go in mailboxes instead?
No. Only mail with postage can go in a mailbox. Door hangers go on the handle.
Can I use both?
Yes, and many clients do. Mail covers the whole area, and hangers target the streets around each job.
Keep reading
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